![]() The objective of this is to indemnity the influence of internet advertising on the students buying behaviour and also measures the satisfaction level of the students compared to the previous purchases. The study has conducted among the students of Arts & Science, Engineering, MBA and MCA students in the Coimbatore District. The rapid use of smart phones among the students is leads to expose them towards the internet advertisements. The Internet has become a popular advertising platform because marketers found that the Internet possess greater flexibility and control over the advertising information. With the rapid advancement in the virtual industry, many companies have made the Internet as part of their advertising media mix to take advantage of the online space. The mind set will influence individuals buying behaviours and responses to online information and advertisements. ![]() Consumers play a much more active role in searching for information online with some goal in mind. The Internet enables consumers to access an unlimited range of products and services from vendors around the world, and it has reduced the time and effort they spend on shopping.
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